Wittrock, M.C. (1992). Generative learning processes of the brain. Educational Psychologist, 27(4), 531-541.
Wittrock present a functional model of learning that pays close attention to four processes of learning; attention, motivation, knowledge or preconceptions and generation. The author's point-of-view is clearly one of biological i.e. neurological brain function and develops a schema in which knowledge or learning takes place, as interactive and fluid in the mind. Understanding each of these four aspects can give the educational developer an idea of the need to bring learners all the way in to a learning environment through attention, motivation and base knowledge to elicit generative principles of cognition, i.e. The assimilation of novel material, that will add to their base knowledge of understanding. Wittrock's model in fact stresses that in creation of interactive or even static instruction if one key aspect is lacking, the whole of the system is resistant to learning. This is important in that it makes clear that development of technologies that instruct must produce attention and elicit motivation as well as build from some existing knowledge base to be effective for any user to generate a set of new knowledge. Even the most simple instructions often build on a set of base knowledge, that is frequently taken for granted and many instructional environments lack the sort of stimulation that garners attention and motivates the learner.
Total 17 papers including 3 books. I'll send you the articles in PDF files except three books Saffer, D. (2007). Designing for Interaction. Berkeley: New Riders. Norman, D. (1988). The Design of Everyday Things. New York: Doubleday/Currency. Norman, D. (1993). Things that make us smart. New York: Doubleday/Currency. I think you can find these easiliy in libraries.